Save the world, save the artists!

Artists are very important for focusing and moulding our culture and reflecting the world back at us. Art brings people closer and helps us see the world both as it is and as it could be.

We can’t imagine a world devoid of music and art. A favourite quote is Oscar Wilde in The Decay of Lying (1891) when he wrote that “life imitates art far more than art imitates life”. It’s about how art affects the way we look at the world around us, how the aim of life is to find expression and art offers life a way to release and express creativity.

In what’s been a challenging year for everyone, we’re particularly proud of our work with a variety of fantastic artists throughout 2020 and of the entertainment content we have supported with live streaming this year. We hope you enjoy the examples below.

RESONATE MUSIC CONFERENCE

https://www.resonatescot.co.uk/  – GROWING SCOTLAND’S MUSIC INDUSTRY

We partnered with Resonate to film and stream all their band performances which were either filmed at our purpose-built live streaming studio in the East End of Glasgow or sets were recorded in the fantastic Saint Luke’s music and arts venue, also in the East End of the city.

We’re also delighted that one of the headline bands that we filmed for Resonate Live 2020 – The Nickajack Men – have now just signed for Distiller Records

Gorilla TV

Tim Burgess show based in Manchester for Gorilla TV. Featuring BMX Bandits and Teenage Fanclub Norman Blake.

Another not to be missed performance was when the BMX Bandits recorded live at our Glasgow studio for the fantastic Tim Burgess show based in Manchester for Gorilla TV.

Duglas T. Stewart and the Bandits played some classic BMX Bandits accompanied by the Teenage Fanclub founded by Norman Blake. A must watch, we can’t recommend this one enough.

BMX Bandits 2020

https://gorillatelevision.com/episode-six/

SONNET YOUTH

Scottish spoken word performers.

Another great one to watch is Sonnet Youth – our very own Scottish spoken word performers. We’re very happy to know their show is now sponsored by Creative Scotland.

Sonnet Youth live gig

Sonnet Youth’s show can be watched on their Facebook page and now on their patron site.

Care for a ceildih

We also recorded a heart – warming show for Care for a Ceilidh in partnership with CalMac Ferries. Care for a ceildih is a lovely initiative where Gaelic singers and traditional musicians provide short concerts to residents of hospices and care homes to entertain and lift the spirits of residents and staff. For this, the artists performed and we recorded the show in our studio https://www.facebook.com/CareForACeilidh/

CALMAC Choir

CalMac Ferries decided to put together their very own CalMac Choir. 5 weeks of virtual choir lessons with local choir masters Vox were offered to all staff throughout November and December. Listen to the results here.

The group, that had never sang together before, learned a festive medley over zoom. The medley includes 3 songs, 3 part harmonies and some Gaelic, for good measure!

It’s been a very different and also difficult year for everyone in many ways but one positive is that’s it’s brought out a wealth of creativity and innovation and in some ways, a different way of viewing the world.

We’d like to thank all the artists, performers and everyone across the creative arts and all industries who worked with BlueStar Streaming this year and to wish all our clients, partners, supporters and friends a happy and relaxing Christmas as we all look forward to 2021.

 

#SaveTheWorldSaveTheArtists

Christmas lantern with gifts, colored balls and stars on snow isolated background. Christmas background concept

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Arts & entertainment go virtual – how Sonnet Youth successfully moved from live venue-based events to live streaming shows

Sonnet Youth is a great example of a business who’ve quickly and cleverly adapted to the challenges of Covid19 by moving online, introducing changes to their business model and successfully introducing new services.

Co-founded almost 5 years ago by award-winning spoken word artists Cat Hepburn (List Hot 100, BBC6 Music, Edinburgh Fringe) and Kevin P Gilday (BBC6 Music, Toronto Fringe, Glastonbury), Sonnet Youth is an exciting, very cool, spoken word theatre and cabaret organisation based in Glasgow.

Sonnet Youth live show

They curate live performances and events, introducing audiences to an exciting and eclectic host of spoken word performers, authors, comedians, poets and musicians.

In addition to their monthly spoken word cabaret nights, they’ve curated performances for numerous festivals and events (Hidden Door, Belladrum, Pride). In 2018, they directed and produced the UK tour of Victoria McNulty’s solo spoken word Confessionals. In 2019 they took two successful spoken word theatre shows to the Fringe and from 2019 – early 2020 they produced the Scottish-wide tour of a spoken word theatre show, Thick Skin, Elastic Heart by Drew Taylor-Wilson.

Pre-lockdown, Sonnet Youth were producing and hosting a minimum of three monthly live gigs across Scotland with their partner venues including the Gilded Balloon (Edinburgh), The Old Hairdresser’s (Glasgow) and Creative Stirling.

Sonnet Youth live gig

Their usual business model is based on physical, venue-based live events. When it became clear that producing live venue shows to audience gatherings was no longer an option with restrictions in force, Sonnet Youth quickly came up with a plan to keep connecting with their audience, to introduce new digital services and innovations and to ensure the business stayed sustainable, turning a challenge into an opportunity.

They teamed up with Glasgow based live streaming specialists BlueStar Streaming to enable them to move their shows and performances online.

Sonnet Youth Social Club online

https://www.facebook.com/sonnetyouth/videos/2667677166842502

They created Sonnet Youth Social Club – a new online strand of the business, using livestreaming to bring performances into viewers homes.

Sonnet Youth Social Club is a fortnightly show on Facebook Premier Live, every second Thursday at 8:05pm. Produced by BlueStar Streaming, it is pre-recorded and features four artists (comedians, rappers, poets, musicians) with hosts Cat and Kevin.

Sonnet Youth Social Club #2

https://www.facebook.com/1706676719573416/videos/557083414924395

The online shows are free streamed and operate on a ‘pay what you feel basis’ – with 50% of donations allocated for operational costs and 50% donated to a different selected local partner charity each week.

After just over 6 weeks of moving their shows online, the stats are looking good and growing weekly.

  • Average audience figures: 960 people tuning into each show
  • Just under 6000 viewers in the last six weeks
  • 19K minutes viewed in the last 70 days

The audience is 57% women, 39% men, the majority between the ages of 25 – 44. Most viewers are in the UK with fans also in Ireland, the U.S.A, Canada, France, Denmark, Australia, Spain, Italy and Germany.

Feedback from audiences and performers has been extremely positive.

Just over 2 weeks ago, in early June, they also launched the new Sonnet Youth Podcast.

Another innovation Sonnet Youth have introduced alongside their exciting new online cabaret shows is sponsorship opportunities for brands – offering businesses exposure to thousands of viewers.

The new business model is proving sustainable and the team plan to be online for at least the next year.

Sonnet Youth Social Club online start-card8

To learn more about how Sonnet Youth have moved online, you can view their shows here https://www.facebook.com/sonnetyouth/videos

To learn more about using live streaming for your organisation contact BlueStar Streaming.

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather