September update – COP26 and UEFA shoots

The team have been kept busy since the start of the year and through the summer, working with a wide range of interesting clients and projects. Here’s an update on some of the work we’ve done this year, some during earlier lockdowns and others more recently when restrictions have eased a bit. We’ve also used our new studio a lot this year, as a great, safe and controlled environment for shoots. Contact Us if you’d like to learn more or follow us on Instagram for our latest work.


Glasgow will be in the spotlight this November when the UK hosts the 26th UN Climate Change Conference of the Parties (COP26) at the Scottish Event Campus (SEC) from 31 October to 12 November.

COP26 Climate Change Conference, Glasgow 2021
COP26 Climate Change Conference will be hosted in Glasgow

The COP26 climate talks will be the biggest summit the UK has ever hosted. It will bring together over 30,000 delegates including global political, environmental and industry leaders, heads of state, climate experts and campaigners, all with the aim of agreeing coordinated action to tackle climate change.

Glasgow was chosen as the location for this hugely important event due to its proven track record of successfully hosting major international events, its target for carbon neutrality by 2030, aim to be one of the greenest cities in Europe and indexing 4th in the world in the Global Destination Sustainability Index, as well a being a beautiful, characterful city full of green spaces.

We’re delighted COP26 will be hosted in Glasgow and we were also delighted to be asked to do the filming for the COP26 Glasgow Host City Volunteering Programme Recruitment campaign launch.

As part of this major event, a team of 1,000 volunteers has been recruited to provide support and welcome the world to Glasgow and to one of the most important moments for our planet’s future.

One of the volunteers who will be helping support COP25 this November
One of the volunteers who will be welcoming the world to COP26 this November

We worked with Scottish PR & social media agency Innes and Campbell, to produce an engaging volunteer recruitment video. The brief was that video content should help build a sense of excitement and significance around COP26 for the city, build awareness of COP26 among Glaswegians and officially launch the volunteer recruitment campaign earlier this year.


The videos were shot and produced to be optimised for delivery on social channels. We advise all our clients on the best formats to use and we always produce multiple formats as a given.  These went out on Instagram, Twitter, YouTube and the COP26 website.

Video formatted and optimised for different channels
Video formatted and optimised for different channels

UEFA training videos

Another really enjoyable project. We worked closely with Natalie Ward Marketing and PR and with UEFA to produce the training video for their Volunteer Kick-Off, with activities across Glasgow and at Hampden stadium.

We shot a mix of pieces to camera mixed with graphical information, interspersed with fantastic interviews hosted by Sky Sports presenter Hayley McQueen.

Sky Sports presenter Hayley McQueen interviews James McFadden.
Sky Sports presenter Hayley McQueen interviews James McFadden.

The shoot was highly technical, bringing celebrity guest interviews remotely into the studio to interact in real time with Hayley’s interview.

As part of this we also produced multiple pieces of social content around the main volunteers video, such as pieces to camera from James McFadden, Hayley McQueen, Martin Compston and Roberto Martínez Montoliu to name just a few.

Hayley McQueen interviewing Belgium Manager Roberto Martínez Montoliu
Hayley McQueen interviewing Belgium Manager Roberto Martínez Montoliu

The video was all shot at our BlueStar Streaming in house studio in Glasgow, using a customised set.

Hayley McQueen interviews Martin Compston
Hayley McQueen interviews Martin Compston

Safe studio shoots

Due to the timing of these two Volunteer Recruitment campaigns, filming had to be done during lockdown periods. We filmed at a number of key outdoor locations around Glasgow and we also put our Covid safe studio to good use. We’ve had our studio for two years now and have been using the controlled filming space a lot over the last 17 months, in line with Covid filming regulations and through the lock downs.


When the first lockdowns were introduced we looked at how to adapt the set up to ensure a controlled, Covid – safe environment which could be used for filming when other indoor venues weren’t accessible.

Our filming studio is a fully customisable, safe and controlled space
Our filming studio is a fully customisable, safe and controlled space

Having our own custom built multi-purpose film, video and photography studio in Glasgow allows us flexibility to shoot in a controlled, purpose-built environment to get the best footage, whether that’s performance from the talent, staging interviews, hosting music and other performances or showcasing products.

Inside our filming studio
BlueStar Streaming filming studio

As well as the advantage of avoiding typical issues and disturbances that can arise on location based shoots, such as weather conditions, transport arrangements, background noise, varying light conditions, filming and photography regulations and venue and people availability, during Covid it’s also meant we have total control over the shoots in the studio, so all are done to the highest standards, with only the necessary team involved, in a totally controlled, safe and sanitised environment, using custom built sets. Contact Us to find out more about our studio or see all our latest work on Instagram.

How we can help you

Our video marketing gives you access to our studio and to working with our creative teams who have extensive experience in successfully delivering fantastic films – from broadcast TV ads to lush Instagram reels.  We can make your video go a long way .

To discuss how we can help promote and grow your business Contact Us or follow us on Instagram for our latest work to drop.



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Arts & entertainment go virtual – how Sonnet Youth successfully moved from live venue-based events to live streaming shows

Sonnet Youth is a great example of a business who’ve quickly and cleverly adapted to the challenges of Covid19 by moving online, introducing changes to their business model and successfully introducing new services.

Co-founded almost 5 years ago by award-winning spoken word artists Cat Hepburn (List Hot 100, BBC6 Music, Edinburgh Fringe) and Kevin P Gilday (BBC6 Music, Toronto Fringe, Glastonbury), Sonnet Youth is an exciting, very cool, spoken word theatre and cabaret organisation based in Glasgow.

Sonnet Youth live show

They curate live performances and events, introducing audiences to an exciting and eclectic host of spoken word performers, authors, comedians, poets and musicians.

In addition to their monthly spoken word cabaret nights, they’ve curated performances for numerous festivals and events (Hidden Door, Belladrum, Pride). In 2018, they directed and produced the UK tour of Victoria McNulty’s solo spoken word Confessionals. In 2019 they took two successful spoken word theatre shows to the Fringe and from 2019 – early 2020 they produced the Scottish-wide tour of a spoken word theatre show, Thick Skin, Elastic Heart by Drew Taylor-Wilson.

Pre-lockdown, Sonnet Youth were producing and hosting a minimum of three monthly live gigs across Scotland with their partner venues including the Gilded Balloon (Edinburgh), The Old Hairdresser’s (Glasgow) and Creative Stirling.

Sonnet Youth live gig

Their usual business model is based on physical, venue-based live events. When it became clear that producing live venue shows to audience gatherings was no longer an option with restrictions in force, Sonnet Youth quickly came up with a plan to keep connecting with their audience, to introduce new digital services and innovations and to ensure the business stayed sustainable, turning a challenge into an opportunity.

They teamed up with Glasgow based live streaming specialists BlueStar Streaming to enable them to move their shows and performances online.

Sonnet Youth Social Club online

They created Sonnet Youth Social Club – a new online strand of the business, using livestreaming to bring performances into viewers homes.

Sonnet Youth Social Club is a fortnightly show on Facebook Premier Live, every second Thursday at 8:05pm. Produced by BlueStar Streaming, it is pre-recorded and features four artists (comedians, rappers, poets, musicians) with hosts Cat and Kevin.

Sonnet Youth Social Club #2

The online shows are free streamed and operate on a ‘pay what you feel basis’ – with 50% of donations allocated for operational costs and 50% donated to a different selected local partner charity each week.

After just over 6 weeks of moving their shows online, the stats are looking good and growing weekly.

  • Average audience figures: 960 people tuning into each show
  • Just under 6000 viewers in the last six weeks
  • 19K minutes viewed in the last 70 days

The audience is 57% women, 39% men, the majority between the ages of 25 – 44. Most viewers are in the UK with fans also in Ireland, the U.S.A, Canada, France, Denmark, Australia, Spain, Italy and Germany.

Feedback from audiences and performers has been extremely positive.

Just over 2 weeks ago, in early June, they also launched the new Sonnet Youth Podcast.

Another innovation Sonnet Youth have introduced alongside their exciting new online cabaret shows is sponsorship opportunities for brands – offering businesses exposure to thousands of viewers.

The new business model is proving sustainable and the team plan to be online for at least the next year.

Sonnet Youth Social Club online start-card8

To learn more about how Sonnet Youth have moved online, you can view their shows here

To learn more about using live streaming for your organisation contact BlueStar Streaming.



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