We’re excited to share our latest show reel of our work. Click on the image above and take a look to see just some of the many ways we work with clients.
From documentary style story telling and tv ads to short brand pieces and live streamed events, interviews and tastings. Whether it’s showcasing a venue, activity or destination, promoting a brand or product, corporate branding, interviews and events, creating premium content or filming on site, in the studio or across multiple sites, we’ve done it.
With all our own high quality kit, a professional custom – built filming studio and editing suite in Glasgow and an experienced in – house team, we offer clients a high quality service, affordable video production, rapid turnaround – and great results.
Want to know how video marketing can help you? Take the first step and contact us!
We’ve previously established that video marketing is a key part of an effective overall brand and marketing strategy. As such, with the new UK financial year starting soon, if you haven’t already done so, it’s time to make sure you’ve planned it into your budget for the year and thought about how to make the most of your allocated video marketing budget.
Costs and budgets are a concern for all businesses, particularly for small and medium size organisations who may be concerned about costs of video marketing, setting a realistic budget and deciding the most sensible way to spend it on video.
How do you get the most out of your video marketing budget in 2020?
Think about your strategy:
what are your objectives, how do you want to use video?
what outcomes do you want it to support?
what are the timescales?
what are the constraints, resources and priorities?
what would you consider a success?
do you want to produce a one-off video for a specific project or do you want to put out content as part of a year-long campaign?
is it something you’re willing to try to see what impact it has or have you previously used video or seen it used well elsewhere and want to expand on that?
Look at your overall marketing plan and think about how you could integrate video to create greater impact and results.
Really, the message is to begin with as clear an idea as you can about the outcome you want to achieve. Try to define the scope, allocate a budget and agree reasonably expected outcomes.
Even if you’re not sure how video can help you or exactly what way to approach it, if you’re not sure what a realistic budget or expected outcomes might be, that’s ok, BlueStar have years of experience to share with you .
At BlueStar Streaming we offer various levels of support including consultancy and training and work with our clients on anything from:
one off projects to multi -channel campaigns
content creation – from hero videos to micro moments
year-long support packages, reviews and longer term digital and agency partnerships
A good agency will help you make the most of your investment in video and film, using it across channels, integrating it with your social media and web strategy and helping or advising you market your video content and manage your campaigns. It all depends on your requirements and the level of support needed. It’s good to speak with an agency early on in your plans as they should be able to advise on what will work best for your needs, helping you clarify your video marketing strategy and save time and money. It’s not just about video production. For example, we’re used to working with our clients in a variety of ways from video production to consultancy and project management, to delivering and managing social and web strategy, content creation and campaigns.
What type of content?
Have you considered what type of video content will be useful to achieve your business outcomes?
There’s such a range of video content to choose from. Some you may be familiar with, others you may not have heard of or seen. Your video marketing agency can advise and suggest the best type of video content that will work for you.
From long-form video, tv ads and documentary style videos to short micro moments for use on Instagram and other social channels. Expert speaker or interview formats might work for you. Perhaps customer testimonials or product demonstrations. Live streaming on social channels is a great option to create engagement and interactive, participative customer experiences. Maybe you’d like to include some quirky cinemagraphs to catch the eye, perhaps 360 filming or drone footage, maybe some unusual and fun greenscreen studio content.
It’s also about being smart around planning your content creation. Can you tie in with key calendar dates, key themes or upcoming events? It can be as simple as asking relevant questions during a video interview or shooting footage that can then be edited for use later in the year at the relevant time. Thinking ahead means you get more value out of your video marketing budget by creating a bank of content that can used throughout the year.
It’s also usually possible to repurpose video for all platforms. That provides the opportunity to create great, relevant additional content for minimal additional cost. So the content created for a specific event can be reused – for example a 2-3 minute video can be edited into short micro moments of 20-30 seconds clips for use on social channels, video shot to promote an event this year can be reused to celebrate the success post event and to promote next year’s event. Secondary backup assets can be repurposed, for example backup audio recordings can be repurposed as standalone podcasts, another great, adaptable and cost-effective option for delivery of content to staff, partner organisations and customer audiences.
At BlueStar Streaming, in addition to the required footage, we always look to identify opportunities to create additional assets and added value, where possible, appropriate and relevant, including repurposing content.
You may not have the budget or need for an in- house video production team but that shouldn’t be a barrier to using video. Most organisations outsource video production – it’s a specialised area and maintaining a full time in-house team with the required equipment, software and know-how can be expensive and impractical. Even larger organisations who do have their own teams, will often call in other video marketing agencies to supplement their team, for specific projects (either internal or working with their clients) or to provide training and support for their in-house teams. We often work with social media and brand agencies who either introduce us to their clients as their specialist video marketing partners or we work as part of their in- house team, supplementing their skills to provide a seamless service to the client.
Using a professional video marketing agency such as BlueStar Streaming doesn’t have to be expensive and agencies generally offer various levels of support from full agency support to a hybrid model working with and supporting your own teams.
Many of the clients we work with like to work on an ongoing partnership basis which is why we introduced digital partnerships and year-long support packages for businesses a couple of years ago. It’s a great option as we get to know our clients’ businesses and teams well, understand how they like to work and have a deep understanding of their needs and objectives around video marketing. It makes it easier for the client to plan ahead and they know they can get great, effective and regular content at reasonable rates and that we’ll work with them closely to help come up with really cool content. It’s like having a team of video specialists embedded as part of your team that you can call on when needed. Using a professional video marketing agency makes it cost effective – it’s like having your own internal team but without the costs and the risk.
If you have an in-house marketing team your video marketing agency will work with them. If you need marketing support your video marketing agency can help with that and can even plan and manage campaigns for you or work with your team to provide support and advice as needed and to help them develop their skills.
You need great video content but once you have it, you need to market it or find someone to market it for you, if you’re going to get the business results you’re anticipating.
What will you do with your video content? It’s important to think how it will be used. Have you the resource in-house to plan and manage campaigns? If not, is that something your video production agency team can help with? If you’ve used video in previous campaigns, what were the lessons learned, what worked, what didn’t, what would you change?
How do you plan to distribute your video content? How will you get it out to your audiences? What platforms will you use? How will you track and measure the success and results of using your video content? All things to think about and plan for. It’s no good having amazing content if no one sees it. For agencies it’s also incredibly frustrating and disappointing to create fantastic video content for a client for them then to sit on it, not distribute and promote it or for them to do that so long after the event that the impact is reduced or lost. It’s not a good use of budget, time or resources so make sure you have a plan in place to distribute and promote your video content soon after you have it whether you do it yourself or work with an agency who plan and manage it on your behalf.
Businesses often want to hire studio space for their own shoots or for studio based interviews and live streams and that’s also a cost that should be considered as part of the planning process, as is cost of any kit you may need. At BlueStar Streaming we have our own dedicated studio space, meeting rooms and edit facilities for creating content. Based in the East End of Glasgow the studio has full green screen and studio lighting set-up for interviews and live streaming – minimising costs and maximising use of time for our clients. We also offer flexible cost-effective options including dry hire, where clients can bring in their own crew, equipment and catering or we can provide a wide range of production services for managed shoots.
Hire of production kit is also something to consider and make sure is factored in your costs and included within quotes from agencies. Equipment can be expensive to buy so hiring makes sense in many cases, even if using an in-house team for your shoot. It allows businesses to save on costs, transport and storage and is also something we offer for our clients with competitive camera and kit hire including and full technical support available if needed for their own shoots.
We have all our own in-house kit and professional editing suite for fast turn around and all post production including full editing and grading, film mixing, mastering, captions, voiceover, motion graphics, cross platform testing and full back up and storage on and off site.
As well as faster turnaround the advantage to clients is not having to deal with multiple providers and lower costs, working with the same specialised team throughout.
Those are just a few of the areas we advise thinking about when planning your video marketing budget for 2020. If you’d like to develop your video strategy, to plan your first or next campaign or simply discuss how video marketing can benefit your business, contact us and we’ll be delighted to chat.
2020 brings a renewed focus on video marketing as a key element of an overall digital marketing plan. Here we share a few of the top video marketing trends to be aware of this year.
Video content is now more important than ever with more brands using video as part of their overall digital marketing strategies. Factors such as the way people consume media, the growth of VR (virtual reality) and AR (augmented reality) particularly in the gaming and entertainment industries and the increasing use of stories across social media have all contributed to the growth.
This growth of online video has also been boosted by improvements in display sizes, quality and availability of mobile devices, faster mobile data connections, the spread of connected TVs and perhaps also through the creation and availability of more engaging and innovative content.
As a result, associated ad spend is also growing, to target the rapidly expanding audience markets. More advertisers are investing in online video ads to drive engagement, making online video now the fastest growing digital channel in terms of advertising expenditure.
Bearing that in mind, what are the key video marketing trends that industry experts believe you should be paying attention to and using to inform your digital marketing strategy in 2020?
More platforms and more dimensions
Companies should be using both multiple platforms and multiple dimensions for their videos. With more video platforms available, preferences for video dimensions will increase, whether your video is in vertical, square or horizontal format. Use of vertical video has increased through the popularity of Snapchat and Instagram Stories. However, with initial fairly low usage Instagram also supports normal horizontal video format on their video platform. YouTube and Facebook video also now support vertical video. Previously, square video content was considered best for Facebook and Instagram but then these platforms started supporting broader dimensions for photos and video. On Facebook and YouTube square video never really fully took off.
72% of consumers say they will now only engage with marketing messages that are personalised. Through personalisation you can build a relationship with your audience, providing tailored experiences and opportunities to engage with your brand, product or service.
Personalised video also helps you stand out from the competition, makes the customer remember you and recognise your brand and enables you to provide targeted and relevant solutions and recommendations to fit customers’ interests, needs and even pain points.
48% of consumers say they want videos to reflect the products and services they’re interested in and which will inform their decision making. Many also want now videos to be interactive so they can choose not just when but which information to view – which may be the next step in video personalisation.
Video personalisation isn’t new and its use has been growing over the last few years but it is still under – utilised. The increased interest and importance placed on it by consumers means we’re likely to see a growth in 2020.
A data-first approach
A one-size-fits-all approach is no longer good enough. A data-first approach helps ensure you’re targeting the right audience with the right message at the right time with the aim of increasing engagement and ultimately, conversion.
A data driven approach to video marketing allows brands to better understand what works when it comes to their videos – which platform is best, who should they target, what content is most relevant and effective? This makes sense – it provides insights and focus that can help inform your media and creative decisions and improve your video ROI. It’s an approach we always recommend and monitor with our clients, ensuring the best understanding and information informs decision making, creative approach, spend and expected returns from the start of the process. A data first approach also makes it easier to measure uplift and to identify which messaging works best for each audience rather than adopting a broad targeting approach. Platforms such as Google, Facebook, Twitter etc can easily be used to create and share content for specific audiences and/or for different stages of the buying cycle, offering a range of ways to adopt (and measure) a data driven approach to video marketing.
Long – form video
In recent years, short form (less than 5 minutes, typically 1-3 minutes) and micro videos (60-90 seconds) have been widely used to capture attention and engagement, particularly at a time when there are multiple channels and endless content competing for attention. However, it is the use of long – form video (including documentary style video) that’s really predicted to grow in 2020.
Shorter videos are great and still very much have a role to play – they’re easy to consume, particularly on mobile devices and great for social channels. But they generally don’t allow brands time to build deeper emotional connections with consumers. Longer videos (15 minutes or more) result in increased audience engagement, allow you to create and build a story, to educate the viewer in your brand values and to create memorable and emotionally engaging content.
Given that the average viewer will spend 88% more time on a website with video content, well planned long form video is certainly something to consider.
Big brands such as outdoor clothing brand Patagonia are great examples of using long – form video very effectively – creating cinematic style documentaries with real people telling their stories and sharing their experiences and connecting with the viewer on a more emotional level.
Here’s a couple of great examples of long – form videos that engage emotionally at the same time as they promote brand values and a sense of community.
360 degree video
360 degree video isn’t new but is generally under – utilised although it’s now becoming more accessible and (particularly interactive 360 video) is a huge trend at the moment. Increased availability and affordability of smart devices and VR and AR headsets and familiarity within the gaming industry are some of the drivers along with growing consumer interest in viewing 360 rather than traditional format video.
It’s another way to really stand out from the competition and showcase your brand, product or service through creating an immersive experience for your customer. We’ve used 360 filming (and also mobile 360 video) for a range of clients – particularly in the travel and tourism sector, sports and even heritage and fashion sectors. It can be used to provide a virtual tour experience of a venue, event or location, behind the scenes access and all sorts of exciting, immersive experiences for the customer. It also provides a different perspective, enables a brand to show their personality and really captivate their audience.
There’s also a sense of fun, innovation and difference, particularly for viewers new to the format. It’s also useful for viewers who might not be able to access the experience otherwise, due to geographical distance or physical mobility for example.
360 degree videos are another tool to help deliver increased ROI as well as brand awareness and engagement, with the customer as the focus and the opportunity for brands to experiment more – all reasons why 360 degree filming is expected to increase in popularity this year.
Live video – the rise of live streaming
Live streaming is a powerful tool and should be a key component of your digital content strategy. With Facebook Live, Snapchat and other social media platforms allowing audiences to connect with brands in real time, there’s been a rise in use of live streaming to boost social presence, generate exposure, grow brand loyalty and create customer connection.
As a video marketing and live streaming specialist we regularly use live streaming with our clients, for a variety of purposes – including virtual tastings and tours, live interviews and Q& A sessions, live streamed awards presentations, conferences, music gigs and concerts, arts performances, media briefings, influencer outreach, product launches, demonstrations and more. It needs careful planning, for example around objectives, audience, marketing, timing and of course technical set up but is well worth including as part of an effective marketing strategy.
A fully integrated approach
Something that we believe is key to getting the best out of video is to ensure it’s fully integrated across your full brand and marketing strategy and across all channels. We know video is a powerful content type for engaging and influencing certain audience behaviours. It’s not a nice to have, it’s a key component of any successful brand and marketing strategy.
87% of businesses now use video in some form as a marketing tool but there is plenty of opportunity to be smarter about how and when video is used, the content that’s created and how it’s evaluated.
In 2020 brands will increasingly integrate video content across their entire brand and marketing strategy, using video at various stages of the marketing funnel and across various channels. Expect to see more brands using more video content this year and beyond.
Trends come and go of course so we’re not suggesting anyone slavishly follow them but it is important to be aware of them and to then choose the most appropriate and effective approach for your brand.
For advice on how to use and integrate video into your marketing strategy, contact us.
It’s a bit of a cliché but as well as everyone busily finishing projects before the festive break, this time of year always feels like a good time to reflect back on the year that’s passed, to refocus on what we do and to look forward and plan for the new year, both individually and as a team.
BlueStar Streaming is heading into it’s 6th year and over the last 12 months we’ve been busier than ever and continue to grow.
Although we specialise in video marketing and live streaming, it’s really about helping our clients create and share their stories through rich content and engaging video and film to promote, support and grow their brand.
We create high quality (broadcast standard) corporate video, livestreams and video. We also work with our clients to plan and manage their social campaigns and to integrate their video content with their social media and web strategies in order to best promote their brands, products and services through considered, tailored solutions. We offer a range of support including training, marketing and consultancy, working on anything from one off projects to multi – channel campaigns and longer term digital and agency partnerships. We often work with larger agencies too, brought in as their specialist video marketing partners to provide a seamless service for their clients. Projects we’ve worked on include high profile music and awards events to travel and tourism, sports and leisure, arts and culture, education, charity and more.
If you’ve worked with us you’ll know we work closely with you to understand your requirements, to guide and advise on strategy and content and getting your video (your unique story) out there to ensure you get the best value and the most impact. If you haven’t, contact us to learn how we can help your brand in 2020!
We thought we’d share some of the changes we’ve made in 2019.
This summer we moved to larger premises. We’re still in the East End but it’s means we’ve more space to grow and to create a custom studio which is now available to hire as a fully flexible, multi-purpose film, video, live streaming and photography studio.
The studio is available for dry hire and for managed shoots so clients can bring their own crew, equipment and catering to run their shoot – or we can do it for them. We can provide a wide range of production services and support for managed shoots and we also now hire out kit, saving clients the cost of buying their own expensive kit as well as taking away any hassle of storing, maintaining and moving kit.
This is a unique purpose-built live video streaming studio that can be hired for half and full days, Monday to Friday and evenings and weekends on request, subject to availability. We have all the kit and technology to bring your multi camera live stream to life, with over 20 years of professional live streaming, technical and production experience, allowing our clients to interact with their customers and clients in real time. All live steams are also captured full HD video offline, providing full backup and for repurposing and social content after the event.
This is a great option for amazing content creation, product or event launches, publicity shoots, influencer shoots, interviews to camera, livestreams and podcasts. We have green and white screen facilities and can build a studio set to suit requirements plus we provide support to help storyboard ideas and bring them to life as well as technical support – the only limits are the studio space and your imagination. Find out more here or contact us for details and to book.
We work with a wide variety of private and public sector organisations but also do a lot of work with charities, non-profits and the third sector, helping promote their activities, providing training and advice, creating great video marketing and even helping them raise funding. Charities we’ve worked with include Dyslexia Scotland, Pink Saltire, The Willow Tea Rooms Trust and The Prince’s Trust. Read more here about how we work with charities, non-profits and the third sector.
We launched ‘Jibber Jabber’ – a series of live streamed masterclasses where experts from a range of sectors share their experience and tips for getting on within their industry. We wanted to learn more about how creative people in a range of industries do what they do, what makes them tick and inspires them, what they’ve learned along the way, what they’d do differently, advice they’d share with someone starting out and what’s their take on things.
Each Jibber Jabber masterclass is a live streamed informal chat in our studio in Glasgow’s East End, hosted by Duglas Stewart, best known as the frontman, lead vocalist and composer of Glaswegian indie pop band BMX Bandits.
The first Jibber Jabber sessions have focused on the music industry, illustration, art and design. Our final masterclass for 2019 was live streamed on Wednesday 11 December. We spoke with the ‘Glasgow Miracle’ Professor Ross Sinclair – a key figure in contemporary art in Glasgow in the 1990s and one of the creative minds who transformed the art scene in Scotland. A visual artist, musician and writer, Ross was born in Glasgow and studied at Glasgow School of Art where he now lectures alongside continuing his professional practice.
As well as producing Jibber Jabber ourselves, this is also an interesting option for brands and a way to engage directly with new and existing audiences and markets in an informal influencer style masterclass format. It’s an area we’re developing and exploring with brands wanting to develop their own masterclass live streams. The livestreamed sessions are shot in our custom studio in an informal conversational style. If you’d like to get involved or you’d like to promote your brand through your own style masterclass sessions contact us to discuss. Look out for more Jibber Jabber sessions in 2020 and catch up on our previous masterclasses here.
Growing the team
In September we welcomed Rosie Walker to the team. Rosie has joined us as Junior Video Production Assistant and will be an integral part of the team.
A graduate in Design and Communication from Glasgow Art School, she brings artistic flair and additional animation skills to our production team. We’ve also expanded our in – house marketing support.
Sir Jackie Stewart, sharing his experience of dyslexia in the Educate Me documentary
We do a lot of corporate filming but also relish the chance to film documentaries. Last year, BlueStar Streaming and Dyslexia Scotland worked together to create a short (25 minute), independent documentary film called ‘Educate Me’. It was a year in the making, shot using a predominantly dyslexic crew and created for general release supported through crowdfunding. This is one of a 4 part series that we hope to pitch as a full documentary to broadcasters. The film has been widely watched and used by the Scottish Education Board, by Dyslexia Scotland and various voluntary organisations and charity groups across Scotland. We created this documentary including all planning, strategy, story boarding, film interviews and film production.
It’s also personally important to us as our Managing Director, Trevor Thomson, is dyslexic and positively promotes disability awareness and equality through his role as Media Adviser for Dyslexia Scotland.
In 2020 we’ll be moving into Phase 2 with the second film of four and are excited to be starting pre-production in the New Year. To create the second Educate Me documentary promoting awareness of Dyslexia, we’ll again be raising funding to release the film through a kickstarter campaign on the Indiegogo crowdfunding platform. We’ll also be offering some great perks as a thank you for donations – more news on that soon!
If you’d like to help us raise funding we’ll be sharing a link and all the details in early 2020. If you’d like to get involved or help in other ways please contact us. We’d love to team up with other organisations in a variety of ways. Thank you in advance – your interest and support is appreciated and will help us launch a really useful educational documentary that we hope will increase understanding and positively improve the experience of everyone, particularly young people growing up and living with dyslexia.
It’s been a busy, vibrant 2019 with lots of change and interesting people and projects. And of course, we created some fabulous and very effective video and live streams for our clients!
We’d like to wish all our clients, partners, supporters and friends a very happy and festive Christmas and great New Year.
Thanks to everyone we’ve worked with in 2019 and here’s to looking forward to even more exciting and interesting projects and times in 2020 and beyond!
For some, live streaming is the next great thing in social marketing, its use predicted to double by 2021. For us, it’s been something we’ve been doing for years and is one of the areas we specialise in. And it’s certainly been interesting the last few years watching how live streaming has evolved and how it’s now being used by organisations in a variety of ways.
Why is live streaming important? Well, use of video on social channels has really grown in the last few years to the extent that video now accounts for the majority of internet traffic and is widely recognised as one of the most powerful marketing tools. If you’re not using video you’re missing out. Go back just a few years and live video streaming wasn’t really an option for everyone and YouTube was pretty much the only key channel for video sharing.
Now, videos can be shared across all social networks with live streaming capability across most channels and use of video and live video streaming across digital and social channels are widely accepted as extremely powerful tools to support and grow your brand.
It’s interesting to see how different industries are starting to incorporate and develop their use of live streaming as part of their brand and marketing strategies. Here are just a few examples where we’ve used live streaming over the last couple of months.
We’ve done a number of live streams for The Scotch Malt Whisky Society UK last and this year. The latest one was in September for a live stream virtual whisky tasting as part of The Gathering celebrations at The Vaults in Edinburgh.
The tasting was promoted in advance of the live stream which went out on Facebook. Members were able to pre purchase the tasting sample packs so they could then join the tasting happening in Edinburgh in the UK (led by Global Brand Ambassador John McCheyne), with their own real life tastings and viewing from their own locations – which included Germany, Australia, the US and with some audience members watching and joining in from on board a train!
The stream went out at 1pm on a Saturday so that anyone who couldn’t join The Gathering festivities in real life could still join in virtually by taking part in the live stream tasting – taking the experience ‘from local to global’, to quote the hosts John and Dean.
This live stream attracted 1.3k views. Have a look and listen using the link below.
During the live stream it’s not only about the tasting and showcasing the brand and samples. It’s also a chance to create a personal connection with the members who are viewing. John and Dean do a few shout outs and name check various members in various countries that they know are watching and encourage them not only to participate but to actively interact during the live stream, with comments and questions. It’s a conversational style, with the hosts interacting with each other as well as the virtual audience.
The hosts share their knowledge and experience whilst the viewer can follow along and be part of the shared experience from their own location. We get to know some of the personalities of the hosts as well as to learn about the whisky. From a commercial perspective, as well as expanding audience reach (from local to global) the live stream also creates other opportunities. During the conversation the hosts mention destinations, distilleries, brands and even books. It’s a soft sell approach to share ideas and other linked products, services and experiences to an interested audience. It’s also building and strengthening the sense of community, creating a loyal audience.
The virtual experience might later translate to a real life experience as viewers are encouraged to consider visiting in person next year but if they can’t they aren’t excluded, they can still participate and feel part of this community and shared experience. All in all it’s a great example of using live streaming to promote brand, reach a wider audience, create engagement, show brand personality, build and strengthen connections and create opportunities of cross and up selling.
Another client using live streaming is BAFTA Scotland – on this occasion it was for the BAFT Scotland Awards 2019, Live Nominations Announcement, filmed from Citizen M in Glasgow at the end of September.
This wasn’t as interactive as other live streams we’ve done for BAFTA Scotland as the focus was really just on officially announcing the nominations but it still attracted over 2.2k views and is part of a wider strategy using video and live streaming – for example for the glamourous Awards ceremony itself.
Another example using a different approach is our ‘Jibber Jabber’ masterclass series live streamed from our studio in Glasgow. Each masterclass is an informal discussion with experts from a variety of industries, sharing their experience and knowledge. The latest one was with Duglas Stewart from the BMX Bandits and Marco Rea from The Wellgreen and Stilton discussing their experiences of the song writing creative process. The style is informal, there is some interaction with viewers in terms of talking directly to viewers and encouraging comments and engagement but generally it’s set up as a discussion between two people.
Increasing reach is an important benefit and it’s useful to put some thought into which social channel is best suited to your audience and your objectives. For example, Twitter is great for real time content. If you live stream to Twitter it’s to an audience that wants the latest, most up to the minute information. As it’s so immediate it can be harder to reach or really engage an audience here with so many constant updates competing for attention and disappearing quickly. However if you do choose to use Twitter for your live stream, video content is known to outperform text – only tweets and is more likely to be viewed and retweeted. So it’s worth considering this channel but not in isolation.
Instagram is another useful platform as it’s all about photo and video content. Image does the talking here, it’s about brand, personality, destination and experiences.
YouTube continues to be massively important particularly for long form content, including how-to guides, product information and telling a story plus it’s the second largest (after Google) search platform.
In comparison to, say Twitter, live streaming to Facebook is about interacting with an audience who want to know more about your brand. It’s about creating and continuing a story with an audience who want to connect and engage directly with you and others and therefore this is a hugely important channel.
Real time live V scheduled live
‘Live’ streaming isn’t always about real time ‘live’. Facebook Premiere is a fantastic feature and the next generation of live video. Using it means you can easily share great, professional quality video content. A really useful aspect is that you can schedule and promote pre recorded videos which go out ‘as live’ but minimise any stress or risk of actual live streaming – great if you’re fairly new to live streaming and perhaps not so confident or if you prefer to have the additional safety net of being able to edit and curate the content before it goes out rather than sharing ‘real time’ live video. So using Facebook Premiere gives you the benefits of a Facebook Live (real time live streaming) but with the ability to pre- record plus some other useful features as well – such as automated posts on your page when you schedule a premiere, an optional Reminder button for viewers and reminder notifications for subscribers shortly before your premiere live stream begins. A few minutes before the live stream viewers can join the broadcast lobby which allows them to like, share and comment in real time. As it’s a scheduled live stream it also means the page administrator doesn’t have to be there during the streaming plus at the end of the premiere the video is automatically converted to a video post on your page. It’s a really good alternative to Facebook Live and (for individuals or small teams) it means you’re free to interact and engage with viewers and their comments during the broadcast so it’s makes it more manageable. Plus, if you want to, you could also choose to distribute your video in Facebook Watch – another way to increase your audience reach.
With clients we tend to mostly use YouTube and both Facebook Live and Facebook Premiere.
In summary, live streaming is great because in addition to helping your reach and engage with a wider (possibly global) audience, your brand will reach new audiences, particularly when shared across a range of (appropriate) social channels providing greater brand awareness. Along with that, live streaming gives you the chance to show your and your brand’s personality and authenticity. Live streaming enables you to create unique and engaging content and assets and content which can be reused and even repurposed which also helps make the most of budgets and time and other resources.
Just a few reasons why live streaming is worth considering and planning into your marketing and brand strategy.
And if you’d like to see how live streaming can support your brand, Contact your friendly Glasgow based video and live streaming specialists for an informal chat!