Filming and delivering virtual conferences

For many, 2020 has become the year of the online event. Organisations whose usual business model is based on physical, venue-based live events and gatherings have had to revise their business models, to innovate and embrace new ways to engage and connect – to ensure their business stays relevant and sustainable and to turn challenges into opportunity.

At BlueStar Streaming, with years of planning and delivering successful online and live streamed events, the client support we offer includes:

  • Creating video content using remote filming and/or in our safe studio environment based in Glasgow
  • Putting content on-line – via video platforms such as YouTube and Vimeo or via a Content Delivery Network (CDN)
  • Adding payment gateways and monetization options, integrated into a web site or portal


Your one stop shop for online event planning and delivery

At BlueStar Streaming, with our experienced team, we can quickly and effectively deliver your online conference or event. With our in-house team there’s no need to go to multiple providers which reduces both cost and time and means our team can work closely with you to understand your requirements.

  • We advise on planning and setting up your online event and on advertising and marketing your event through Pay Per Click (PPC), social channels and Google Ads
  • We create content for you – for example filming remotely or in our safe, controlled studio environment
  • The content can be streamed live online or made available on demand, which means you can have a live event and with on demand viewing you aren’t constrained by viewer numbers, geography or time zone
  • We’ll help you add payment gateways and look at options to monetize your event and integration of your event with your website or web portal. We also look at increasing capacity if needed, ensuring your web site doesn’t crash with increased visitor/viewer numbers. Alternatively we can set up a micro site for your event that we host
  • Video content can be left online post event for a specified time or made available online indefinitely if needed
  • As well as the actual event, we can provide post event reviews, feedback and evaluations that you can use for reporting purposes and for future planning


Video marketing and live streaming experts

As a video marketing and live streaming specialist we regularly use live streaming with our clients, for a variety of purposes – including conferences, training and development, sporting events, award presentations, virtual tastings and tours, live interviews and Q& A sessions, music gigs and concerts, arts performances, media briefings, influencer outreach, product launches, demonstrations and more.

We thought we’d share how one of our clients, Dyslexia Scotland, has taken their annual conference virtual this year.

Normally a venue- based event with guest speakers, workshops, breakout and networking sessions, this year the conference was fully online.

The conference schedule was published online with new pre-recorded videos made available to view for each session.

Dyslexia Scotland 2020 annual conference
Dyslexia Scotland 2020 Annual Conference

Comfort breaks and networking opportunities were incorporated and participants were encouraged during their free times at lunch and during comfort breaks to visit the online Exhibitor section and film.

The morning session began with an introduction from the Chair followed by keynotes from a panel of speakers. Speakers shared their keynotes and presentations on screen and/or spoke directly to the audience, with all speakers filmed remotely at their own home locations or in our studios.

Screen Shot 2020-10-20 at 09.54.11

Participants were given tips and advice throughout on how to get the most out of their online conference sessions and were encouraged to tweet and share their comments about the sessions and to use the official conference hashtag.

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The conference was monetized and this was a paid for event with a secure payment gateway set up. In this example, the conference was also part of participant CPD development.

The afternoon session included a live Q&A using Zoom. Participants were able to use the chat function for questions during the session and had been encouraged to email in questions during the morning. A secure link was also set up so that only those on the confirmed attendance list were admitted to the Zoom session.

The afternoon continued with a series of 5 workshops that participants could join such as the example below.

One of the workshops at Dyslexia Scotland 2020 Annual Conference
One of the workshops at Dyslexia Scotland 2020 Annual Conference

Exhibitor Space

Participants were also encouraged to visit/view the Exhibitor space which had been set up specifically to showcase exhibitors participating and promoting their services.

Dyslexia Scotland 2020 annual conference exhibitors section and films
Dyslexia Scotland 2020 Annual Conference exhibitors section and videos

Our role in planning and delivery of the conference

For this event, we worked with Dyslexia Scotland in a variety of ways including:

  • Support with planning and strategy to pivot the annual conference online
  • Filming and editing all footage including 5 workshops, 3 keynote speakers, 1 live Zoom session
  • Advised on and managed the video integration to Dyslexia Scotland website
  • Managed load balancing for increased/high volume traffic to their website
  • Set up and management of all Premiere video streaming content for the conference
  • Technical support during lead up and on the day of the event
  • Analysis and stats reporting

Feedback from both the client and the participants has been very positive. Being able to deliver online enabled this year’s conference to go ahead successfully. The content will remain online for a month to allow participants to access it and watch or re-watch any sessions.

“Our Education Conference is a very popular professional learning opportunity which teachers look forward to each year. When the Covid-19 pandemic hit our lives at the end of March, our Events team was in the early stages of planning this conference and quickly realised that, even if the conference could have gone ahead in October, it would be unlikely that we’d be able to accommodate our normal number of around 200 delegates due to social distancing. Therefore, we took the difficult, if somewhat radical, decision at that point, to plan to run it online. This was a challenging prospect, especially for Helen, our conference organiser, who has a lot of expertise and experience in running the conference in a physical venue, but who now had to face a huge learning curve to turn it into a virtual event. Trevor and his team at BlueStar Streaming were incredibly helpful in working with us to understand what we hoped to achieve and to guide Helen and our team patiently and expertly through that process. The outcome on the day was a professionally and slickly delivered virtual conference, with over 200 delegates and very positive feedback from them. For anyone planning to run a similar event, I cannot recommend Trevor and his team highly enough.” Cathy Magee – Chief Executive, Dyslexia Scotland

Bespoke planning for your event

We always work with clients to understand and support their individual business requirements and aspirations so all planning activities and each event will be specific to our clients’ needs and interests.

This is just one example. We’ve recently worked with other clients adopting a variety of business models to take their events online. Some online events are free streamed and operate on a ‘pay what you feel basis’. Some choose to split the revenues with, for example, 50% of donations allocated for operational costs and 50% donated to a different selected local partner charity. Other events are run as online ticketed paid events. Some include sponsorship opportunities for brands – offering businesses exposure to thousands of viewers at the virtual conferences and events.

For more information and examples of our work take a look at our showreel here. For more information on Dyslexia Scotland visit their website.

For friendly, professional advice and support for taking your conference and other events online, simply Contact Us for a no obligation discussion.



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Time for virtual gatherings – livestreaming solutions for conferences and events

With coronavirus causing global disruption and challenges for businesses and working practices, going virtual is a very practical option businesses can take as part of their continuity planning.

The need to postpone or cancel unnecessary travel, events, conferences, meetings and group gatherings, increased numbers of employees working remotely and self isolation means businesses need to think differently and creatively around managing current risks and minimising impact. When large scale gatherings aren’t practical or possible, live streaming is an effective alternative.

We realise it’s a challenging time for businesses right now. Using live streaming can make things easier and help businesses manage through this difficult time, working around travel and gathering restrictions whilst still connecting to their audiences.

As part of the support we can provide to our clients and other businesses we’re currently offering use of our Glasgow studio at reduced rates for live streaming.

Live streaming means you keep in contact with your audiences whether that’s employees, suppliers, partners or customers. You’ll be able to interact with your audiences – through real time comments, Q & A and feedback sessions and bringing in speakers working remotely. You’ll also be reducing travel costs and risks.

Live stream from our custom built studio in the East End of Glasgow or another suitable environment.

As a video marketing and live streaming specialist we regularly use live streaming with our clients, for a variety of purposes – including conferences, training and development, sporting events, award presentations, , virtual tastings and tours, live interviews and Q& A sessions, music gigs and concerts, arts performances, media briefings, influencer outreach, product launches, demonstrations and more. It needs careful planning, for example around objectives, audience, marketing, timing and of course technical set up but is a fantastic tool to include as part of an effective marketing strategy and right now, live streaming could well offer a lifeline for many businesses.

Have a look at the examples below of using live streaming and if you’d like to discuss how you can use it to support your brand and business, contact us.

Awards nominations, conferences and events

BAFTA regularly and very successfully use live streams for their nominations and awards events.

BAFTA Scotland livestream

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Panel discussions

UWS Music Industries panel discussion with Emma Pollock, Nicola Meighan, Tamara Schlesinger and Jo Mango (as Chair) with live audience interaction.

UWS Livestream

UWS Livestream panel discussion

Whisky Tastings

The Scotch Malt Whisky Society tasting livestream – broadcast to members worldwide with live tasting and audience interaction.

SMWS Whisky Tasting

Balblair whisky tasting livestream

Balblair whisky tastings, sharing insider knowledge followed by live tasting and a short Q&A.

Caorunn Gin Cocktail Masterclass

Use live streaming for demonstrations, training, masterclasses and workshops.

Caorunn Gin Cocktail Masterclass

One to one interviews, studio and panel discussions

Our regular Jibber Jabber studio discussions, this time with musician Lavinia Blackwall.

Jibber Jabber studio discussion

Studio discussion with Dyslexia Scotland as part of the Bluestar Streaming documentary Educate Me.

Dyslexia Scotland discussion documentary

Music gigs and arts performances

BMX Bandits are just one of the bands and artists we work with to live stream their gigs, interviews and performances.

BMX Bandits live stream 1.0

BMX Bandits livestream

To use live streaming and discuss options, get in touch and we’ll be happy to arrange a skype or phone call to explore ideas.

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Show Time!

We’re excited to share our latest show reel of our work. Click on the image above and take a look to see just some of the many ways we work with clients.

From documentary style story telling and tv ads to short brand pieces and live streamed events, interviews and tastings. Whether it’s showcasing a venue, activity or destination, promoting a brand or product, corporate branding, interviews and events, creating premium content or filming on site, in the studio or across multiple sites, we’ve done it.

With all our own high quality kit, a professional custom – built filming studio and editing suite in Glasgow and an experienced in – house team, we offer clients a high quality service, affordable video production, rapid turnaround – and great results.

Want to know how video marketing can help you? Take the first step and contact us!

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Using your video marketing budget effectively

We’ve previously established that video marketing is a key part of an effective overall brand and marketing strategy. As such, with the new UK financial year starting soon, if you haven’t already done so, it’s time to make sure you’ve planned it into your budget for the year and thought about how to make the most of your allocated video marketing budget.

Costs and budgets are a concern for all businesses, particularly for small and medium size organisations who may be concerned about costs of video marketing, setting a realistic budget and deciding the most sensible way to spend it on video.

How do you get the most out of your video marketing budget in 2020?


Think about your strategy:

  • what are your objectives, how do you want to use video?
  • what outcomes do you want it to support?
  • what are the timescales?
  • what are the constraints, resources and priorities?
  • what would you consider a success?
  • do you want to produce a one-off video for a specific project or do you want to put out content as part of a year-long campaign?
  • is it something you’re willing to try to see what impact it has or have you previously used video or seen it used well elsewhere and want to expand on that?

Look at your overall marketing plan and think about how you could integrate video to create greater impact and results.

Really, the message is to begin with as clear an idea as you can about the outcome you want to achieve. Try to define the scope, allocate a budget and agree reasonably expected outcomes.

Even if you’re not sure how video can help you or exactly what way to approach it, if you’re not sure what a realistic budget or expected outcomes might be, that’s ok, BlueStar have years of experience to share with you .

At BlueStar Streaming we offer various levels of support including consultancy and training and work with our clients on anything from:

  • one off projects to multi -channel campaigns
  • content creation – from hero videos to micro moments
  • year-long support packages, reviews and longer term digital and agency partnerships

A good agency will help you make the most of your investment in video and film, using it across channels, integrating it with your social media and web strategy and helping or advising you market your video content and manage your campaigns. It all depends on your requirements and the level of support needed. It’s good to speak with an agency early on in your plans as they should be able to advise on what will work best for your needs, helping you clarify your video marketing strategy and save time and money. It’s not just about video production. For example, we’re used to working with our clients in a variety of ways from video production to consultancy and project management, to delivering and managing social and web strategy, content creation and campaigns.

What type of content?

Have you considered what type of video content will be useful to achieve your business outcomes?

There’s such a range of video content to choose from. Some you may be familiar with, others you may not have heard of or seen. Your video marketing agency can advise and suggest the best type of video content that will work for you.

From long-form video, tv ads and documentary style videos to short micro moments for use on Instagram and other social channels. Expert speaker or interview formats might work for you. Perhaps customer testimonials or product demonstrations. Live streaming on social channels is a great option to create engagement and interactive, participative customer experiences. Maybe you’d like to include some quirky cinemagraphs to catch the eye, perhaps 360 filming or drone footage, maybe some unusual and fun greenscreen studio content.

It’s also about being smart around planning your content creation. Can you tie in with key calendar dates, key themes or upcoming events? It can be as simple as asking relevant questions during a video interview or shooting footage that can then be edited for use later in the year at the relevant time. Thinking ahead means you get more value out of your video marketing budget by creating a bank of content that can used throughout the year.

It’s also usually possible to repurpose video for all platforms. That provides the opportunity to create great, relevant additional content for minimal additional cost.  So the content created for a specific event can be reused – for example a 2-3 minute video can be edited into short micro moments of 20-30 seconds clips for use on social channels, video shot to promote an event this year can be reused to celebrate the success post event and to promote next year’s event. Secondary backup assets can be repurposed, for example backup audio recordings can be repurposed as standalone podcasts, another great, adaptable and cost-effective option for delivery of content to staff, partner organisations and customer audiences.

At BlueStar Streaming, in addition to the required footage, we always look to identify opportunities to create additional assets and added value, where possible, appropriate and relevant, including repurposing content.

Video production

You may not have the budget or need for an in- house video production team but that shouldn’t be a barrier to using video. Most organisations outsource video production – it’s a specialised area and maintaining a full time in-house team with the required equipment, software and know-how can be expensive and impractical. Even larger organisations who do have their own teams, will often call in other video marketing agencies to supplement their team, for specific projects (either internal or working with their clients) or to provide training and support for their in-house teams. We often work with social media and brand agencies who either introduce us to their clients as their specialist video marketing partners or we work as part of their in- house team, supplementing their skills to provide a seamless service to the client.


Using a professional video marketing agency such as BlueStar Streaming doesn’t have to be expensive and agencies generally offer various levels of support from full agency support to a hybrid model working with and supporting your own teams.

Many of the clients we work with like to work on an ongoing partnership basis which is why we introduced digital partnerships and year-long support packages for businesses a couple of years ago. It’s a great option as we get to know our clients’ businesses and teams well, understand how they like to work and have a deep understanding of their needs and objectives around video marketing. It makes it easier for the client to plan ahead and they know they can get great, effective and regular content at reasonable rates and that we’ll work with them closely to help come up with really cool content. It’s like having a team of video specialists embedded as part of your team that you can call on when needed. Using a professional video marketing agency makes it cost effective – it’s like having your own internal team but without the costs and the risk.

If you have an in-house marketing team your video marketing agency will work with them. If you need marketing support your video marketing agency can help with that and can even plan and manage campaigns for you or work with your team to provide support and advice as needed and to help them develop their skills.


You need great video content but once you have it, you need to market it or find someone to market it for you, if you’re going to get the business results you’re anticipating.

What will you do with your video content? It’s important to think how it will be used. Have you the resource in-house to plan and manage campaigns? If not, is that something your video production agency team can help with? If you’ve used video in previous campaigns, what were the lessons learned, what worked, what didn’t, what would you change?


How do you plan to distribute your video content? How will you get it out to your audiences? What platforms will you use? How will you track and measure the success and results of using your video content? All things to think about and plan for. It’s no good having amazing content if no one sees it. For agencies it’s also incredibly frustrating and disappointing to create fantastic video content for a client for them then to sit on it, not distribute and promote it or for them to do that so long after the event that the impact is reduced or lost. It’s not a good use of budget, time or resources so make sure you have a plan in place to distribute and promote your video content soon after you have it whether you do it yourself or work with an agency who plan and manage it on your behalf.


Businesses often want to hire studio space for their own shoots or for studio based interviews and live streams and that’s also a cost that should be considered as part of the planning process, as is cost of any kit you may need. At BlueStar Streaming we have our own dedicated studio space, meeting rooms and edit facilities for creating content. Based in the East End of Glasgow the studio has full green screen and studio lighting set-up for interviews and live streaming – minimising costs and maximising use of time for our clients. We also offer flexible cost-effective options including dry hire, where clients can bring in their own crew, equipment and catering or we can provide a wide range of production services for managed shoots.

Hire of production kit is also something to consider and make sure is factored in your costs and included within quotes from agencies. Equipment can be expensive to buy so hiring makes sense in many cases, even if using an in-house team for your shoot. It allows businesses to save on costs, transport and storage and is also something we offer for our clients with competitive camera and kit hire including and full technical support available if needed for their own shoots.

We have all our own in-house kit and professional editing suite for fast turn around and all post production including full editing and grading, film mixing, mastering, captions, voiceover, motion graphics, cross platform testing and full back up and storage on and off site.

As well as faster turnaround the advantage to clients is not having to deal with multiple providers and lower costs, working with the same specialised team throughout.

Those are just a few of the areas we advise thinking about when planning your video marketing budget for 2020. If you’d like to develop your video strategy, to plan your first or next campaign or simply discuss how video marketing can benefit your business, contact us and we’ll be delighted to chat.






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Video marketing trends for 2020

2020 brings a renewed focus on video marketing as a key element of an overall digital marketing plan. Here we share a few of the top video marketing trends to be aware of this year.

Video content is now more important than ever with more brands using video as part of their overall digital marketing strategies. Factors such as the way people consume media, the growth of VR (virtual reality) and AR (augmented reality) particularly in the gaming and entertainment industries and the increasing use of stories across social media have all contributed to the growth.

This growth of online video has also been boosted by improvements in display sizes, quality and availability of mobile devices, faster mobile data connections, the spread of connected TVs and perhaps also through the creation and availability of more engaging and innovative content.

As a result, associated ad spend is also growing, to target the rapidly expanding audience markets. More advertisers are investing in online video ads to drive engagement, making online video now the fastest growing digital channel in terms of advertising expenditure.

Bearing that in mind, what are the key video marketing trends that industry experts believe you should be paying attention to and using to inform your digital marketing strategy in 2020?

More platforms and more dimensions


Companies should be using both multiple platforms and multiple dimensions for their videos. With more video platforms available, preferences for video dimensions will increase, whether your video is in vertical, square or horizontal format. Use of vertical video has increased through the popularity of Snapchat and Instagram Stories. However, with initial fairly low usage Instagram also supports normal horizontal video format on their video platform. YouTube and Facebook video also now support vertical video. Previously, square video content was considered best for Facebook and Instagram but then these platforms started supporting broader dimensions for photos and video. On Facebook and YouTube square video never really fully took off.


72% of consumers say they will now only engage with marketing messages that are personalised. Through personalisation you can build a relationship with your audience, providing tailored experiences and opportunities to engage with your brand, product or service.

Personalised video also helps you stand out from the competition, makes the customer remember you and recognise your brand and enables you to provide targeted and relevant solutions and recommendations to fit customers’ interests, needs and even pain points.

48% of consumers say they want videos to reflect the products and services they’re interested in and which will inform their decision making. Many also want now videos to be interactive so they can choose not just when but which information to view – which may be the next step in video personalisation.

Video personalisation isn’t new and its use has been growing over the last few years but it is still under – utilised. The increased interest and importance placed on it by consumers means we’re likely to see a growth in 2020.

A data-first approach


A one-size-fits-all approach is no longer good enough. A data-first approach helps ensure you’re targeting the right audience with the right message at the right time with the aim of increasing engagement and ultimately, conversion.

A data driven approach to video marketing allows brands to better understand what works when it comes to their videos – which platform is best, who should they target, what content is most relevant and effective? This makes sense – it provides insights and focus that can help inform your media and creative decisions and improve your video ROI. It’s an approach we always recommend and monitor with our clients, ensuring the best understanding and information informs decision making, creative approach, spend and expected returns from the start of the process. A data first approach also makes it easier to measure uplift and to identify which messaging works best for each audience rather than adopting a broad targeting approach. Platforms such as Google, Facebook, Twitter etc can easily be used to create and share content for specific audiences and/or for different stages of the buying cycle, offering a range of ways to adopt (and measure) a data driven approach to video marketing.

Long – form video

In recent years, short form (less than 5 minutes, typically 1-3 minutes) and micro videos (60-90 seconds) have been widely used to capture attention and engagement, particularly at a time when there are multiple channels and endless content competing for attention. However, it is the use of long – form video (including documentary style video) that’s really predicted to grow in 2020.

Shorter videos are great and still very much have a role to play – they’re easy to consume, particularly on mobile devices and great for social channels. But they generally don’t allow brands time to build deeper emotional connections with consumers. Longer videos (15 minutes or more) result in increased audience engagement, allow you to create and build a story, to educate the viewer in your brand values and to create memorable and emotionally engaging content.

Given that the average viewer will spend 88% more time on a website with video content, well planned long form video is certainly something to consider.

Big brands such as outdoor clothing brand Patagonia are great examples of using long – form video very effectively – creating cinematic style documentaries with real people telling their stories and sharing their experiences and connecting with the viewer on a more emotional level.

Here’s a couple of great examples of long – form videos that engage emotionally at the same time as they promote brand values and a sense of community.

360 degree video

360 degree video isn’t new but is generally under – utilised although it’s now becoming more accessible and (particularly interactive 360 video) is a huge trend at the moment. Increased availability and affordability of smart devices and VR and AR headsets and familiarity within the gaming industry are some of the drivers along with growing consumer interest in viewing 360 rather than traditional format video.

It’s another way to really stand out from the competition and showcase your brand, product or service through creating an immersive experience for your customer. We’ve used 360 filming (and also mobile 360 video) for a range of clients – particularly in the travel and tourism sector, sports and even heritage and fashion sectors. It can be used to provide a virtual tour experience of a venue, event or location, behind the scenes access and all sorts of exciting, immersive experiences for the customer. It also provides a different perspective, enables a brand to show their personality and really captivate their audience.

There’s also a sense of fun, innovation and difference, particularly for viewers new to the format. It’s also useful for viewers who might not be able to access the experience otherwise, due to geographical distance or physical mobility for example.

360 degree videos are another tool to help deliver increased ROI as well as brand awareness and engagement, with the customer as the focus and the opportunity for brands to experiment more – all reasons why 360 degree filming is expected to increase in popularity this year.

Live video – the rise of live streaming

Live streaming is a powerful tool and should be a key component of your digital content strategy. With Facebook Live, Snapchat and other social media platforms allowing audiences to connect with brands in real time, there’s been a rise in use of live streaming to boost social presence, generate exposure, grow brand loyalty and create customer connection.

As a video marketing and live streaming specialist we regularly use live streaming with our clients, for a variety of purposes – including virtual tastings and tours, live interviews and Q& A sessions, live streamed awards presentations, conferences, music gigs and concerts, arts performances, media briefings, influencer outreach, product launches, demonstrations and more. It needs careful planning, for example around objectives, audience, marketing, timing and of course technical set up but is well worth including as part of an effective marketing strategy.

A fully integrated approach

Something that we believe is key to getting the best out of video is to ensure it’s fully integrated across your full brand and marketing strategy and across all channels. We know video is a powerful content type for engaging and influencing certain audience behaviours. It’s not a nice to have, it’s a key component of any successful brand and marketing strategy.

87% of businesses now use video in some form as a marketing tool but there is plenty of opportunity to be smarter about how and when video is used, the content that’s created and how it’s evaluated.

In 2020 brands will increasingly integrate video content across their entire brand and marketing strategy, using video at various stages of the marketing funnel and across various channels. Expect to see more brands using more video content this year and beyond.

Trends come and go of course so we’re not suggesting anyone slavishly follow them but it is important to be aware of them and to then choose the most appropriate and effective approach for your brand.

For advice on how to use and integrate video into your marketing strategy, contact us.



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Why you should be live streaming

For some, live streaming is the next great thing in social marketing, its use predicted to double by 2021. For us, it’s been something we’ve been doing for years and is one of the areas we specialise in. And it’s certainly been interesting the last few years watching how live streaming has evolved and how it’s now being used by organisations in a variety of ways.

Why is live streaming important? Well, use of video on social channels has really grown in the last few years to the extent that video now accounts for the majority of internet traffic and is widely recognised as one of the most powerful marketing tools. If you’re not using video you’re missing out. Go back just a few years and live video streaming wasn’t really an option for everyone and YouTube was pretty much the only key channel for video sharing.

Now, videos can be shared across all social networks with live streaming capability across most channels and use of video and live video streaming across digital and social channels are widely accepted as extremely powerful tools to support and grow your brand.

It’s interesting to see how different industries are starting to incorporate and develop their use of live streaming as part of their brand and marketing strategies. Here are just a few examples where we’ve used live streaming over the last couple of months.

We’ve done a number of live streams for The Scotch Malt Whisky Society UK last and this year. The latest one was in September for a live stream virtual whisky tasting as part of The Gathering celebrations at The Vaults in Edinburgh.

The Scotch Malt Whisky

The tasting was promoted in advance of the live stream which went out on Facebook.  Members were able to pre purchase the tasting sample packs so they could then join the tasting happening in Edinburgh in the UK (led by Global Brand Ambassador John McCheyne), with their own real life tastings and viewing from their own locations – which included Germany, Australia, the US and with some audience members watching and joining in from on board a train!

The stream went out at 1pm on a Saturday so that anyone who couldn’t join The Gathering festivities in real life could still join in virtually by taking part in the live stream tasting – taking the experience ‘from local to global’, to quote the hosts John and Dean.

This live stream attracted 1.3k views. Have a look and listen using the link below.

During the live stream it’s not only about the tasting and showcasing the brand and samples. It’s also a chance to create a personal connection with the members who are viewing. John and Dean do a few shout outs and name check various members in various countries that they know are watching and encourage them not only to participate but to actively interact during the live stream, with comments and questions.  It’s a conversational style, with the hosts interacting with each other as well as the virtual audience.

The hosts share their knowledge and experience whilst the viewer can follow along and be part of the shared experience from their own location. We get to know some of the personalities of the hosts as well as to learn about the whisky. From a commercial perspective, as well as expanding audience reach (from local to global) the live stream also creates other opportunities. During the conversation the hosts mention destinations, distilleries, brands and even books. It’s a soft sell approach to share ideas and other linked products, services and experiences to an interested audience. It’s also building and strengthening the sense of community, creating a loyal audience.

The virtual experience might later translate to a real life experience as viewers are encouraged to consider visiting in person next year but if they can’t they aren’t excluded, they can still participate and feel part of this community and shared experience. All in all it’s a great example of using live streaming to promote brand, reach a wider audience, create engagement, show brand personality, build and strengthen connections and create opportunities of cross and up selling.

Another client using live streaming is BAFTA Scotland – on this occasion it was for the BAFT Scotland Awards 2019, Live Nominations Announcement, filmed from Citizen M in Glasgow at the end of September.

BAFTA Scotland 2019 Nominations live stream

Listen here

This wasn’t as interactive as other live streams we’ve done for BAFTA Scotland as the focus was really just on officially announcing the nominations but it still attracted over 2.2k views and is part of a wider strategy using video and live streaming – for example for the glamourous Awards ceremony itself.

Another example using a different approach is our ‘Jibber Jabber’ masterclass series live streamed from our studio in Glasgow. Each masterclass is an informal discussion with experts from a variety of industries, sharing their experience and knowledge. The latest one was with Duglas Stewart from the BMX Bandits and Marco Rea from The Wellgreen and Stilton discussing their experiences of the song writing creative process. The style is informal, there is some interaction with viewers in terms of talking directly to viewers and encouraging comments and engagement but generally it’s set up as a discussion between two people. 

Jibber Jabber Song Writing masterclass live stream

Choosing your channel

Increasing reach is an important benefit and it’s useful to put some thought into which social channel is best suited to your audience and your objectives. For example, Twitter is great for real time content. If you live stream to Twitter it’s to an audience that wants the latest, most up to the minute information. As it’s so immediate it can be harder to reach or really engage an audience here with so many constant updates competing for attention and disappearing quickly. However if you do choose to use Twitter for your live stream, video content is known to outperform text – only tweets and is more likely to be viewed and retweeted. So it’s worth considering this channel but not in isolation.

Instagram is another useful platform as it’s all about photo and video content. Image does the talking here, it’s about brand, personality, destination and experiences.

YouTube continues to be massively important particularly for long form content, including how-to guides, product information and telling a story plus it’s the second largest (after Google) search platform.

In comparison to, say Twitter, live streaming to Facebook is about interacting with an audience who want to know more about your brand. It’s about creating and continuing a story with an audience who want to connect and engage directly with you and others and therefore this is a hugely important channel.

Real time live V scheduled live

‘Live’ streaming isn’t always about real time ‘live’. Facebook Premiere is a fantastic feature and the next generation of live video. Using it means you can easily share great, professional quality video content. A really useful aspect is that you can schedule and promote pre recorded videos which go out ‘as live’ but minimise any stress or risk of actual live streaming – great if you’re fairly new to live streaming and perhaps not so confident or if you prefer to have the additional safety net of being able to edit and curate the content before it goes out rather than sharing ‘real time’ live video. So using Facebook Premiere gives you the benefits of a Facebook Live (real time live streaming) but with the ability to pre- record plus some other useful features as well – such as automated posts on your page when you schedule a premiere, an optional Reminder button for viewers and reminder notifications for subscribers shortly before your premiere live stream begins. A few minutes before the live stream viewers can join the broadcast lobby which allows them to like, share and comment in real time. As it’s a scheduled live stream it also means the page administrator doesn’t have to be there during the streaming plus at the end of the premiere the video is automatically converted to a video post on your page. It’s a really good alternative to Facebook Live and (for individuals or small teams) it means you’re free to interact and engage with viewers and their comments during the broadcast so it’s makes it more manageable. Plus, if you want to, you could also choose to distribute your video in Facebook Watch – another way to increase your audience reach.

With clients we tend to mostly use YouTube and both Facebook Live and Facebook Premiere.

In summary, live streaming is great because in addition to helping your reach and engage with a wider (possibly global) audience, your brand will reach new audiences, particularly when shared across a range of (appropriate) social channels providing greater brand awareness. Along with that, live streaming gives you the chance to show your and your brand’s personality and authenticity. Live streaming enables you to create unique and engaging content and assets and content which can be reused and even repurposed which also helps make the most of budgets and time and other resources.

Just a few reasons why live streaming is worth considering and planning into your marketing and brand strategy.

And if you’d like to see how live streaming can support your brand, Contact your friendly Glasgow based video and live streaming specialists for an informal chat!

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