Studio-based product shoots

Over the last few months, we’ve made various changes to how we work, as have many other businesses. We’ve been kept busy helping our clients to create effective, remote content, to create and adapt their marketing strategies and to create effective, engaging virtual events ranging from webinars to quiz nights, team updates, safety announcements, and music gigs.

Normally we do a lot of location based shoots and we also use our custom built multi-purpose film, video and photography studio in Glasgow for filming livestreams and podcasts.

Currently we’re also seeing a rise in requests for studio-based product shoots.

Studio shoot set up 2.0

This is a great way to showcase your products whilst maintaining social distancing, avoiding unnecessary travel, reducing costs and ensuring safety for everyone involved.

Many products can be shot in the studio and there are a wide range of advantages for why you might choose a studio shoot. Here are just a few:

A controlled environment

One key reason is total control. A studio- based shoot is done safely, with only the necessary team involved, in a totally controlled and sanitised environment.

There’s no concerns around typical issues and disturbances that can arise on location based shoots, such as weather conditions, transport arrangements, background noise, varying light conditions, filming and photography regulations and venue and people availability.

Shoot set up

Because the environment is so controlled, it means more time can be focused on showcasing the product rather than dealing with external elements. Our studio has all the camera and lighting and other equipment needed including green and white screen facilities, all on site. So there’s no additional costs of equipment and location finding and hire and the studio shoot is quick, focused and cost effective.

Using greenscreen or other backdrops you still have a choice of backdrop, textures, colours and even virtual scenery and location backgrounds to showcase your product against. We can also create purpose-built bespoke sets for your products. If sound is included it’s easier to record in the studio where there’s full environmental control. We can even include special effects and whole new worlds if appropriate.

With a studio-based shoot we have full control over lighting including tone, shadow and mood and can create a variety of looks and moods.

Save time and costs and make planning easier

A studio- based shoot also means no need for expensive or time heavy travel and all the associated costs including accommodation, equipment, product and people transport, meals and other costs normally incurred on location shoots. Plus you can readily plan and schedule in your shoot based on studio availability rather than needing to co-ordinate venue, transport, accommodation and team.

Other advantages of a studio product shoot include privacy – there’s total control over who’s involved and on set plus your product and all equipment and set up is totally secure. Here are a few suggestions for getting the best out of your studio based product shoot.

Think about your product

Really know and think about the features of your product that you want to showcase. It might not just be external features. Think about what you want to communicate to your audience – features, values, even textures and feel.

Whisky product shoot

Create the mood

It can be useful to create a mood board to help develop a visual reference to inform the shoot, lighting requirements, background etc

Storyboards and shot lists

Just as we create storyboards and shot lists for filming it can also be very useful to storyboard the shoot sequence and agree a shot list for studio shoots, particularly when you want or need a series of shots. This is something we always plan for and agree in advance with the client to ensure their requirements are met. It doesn’t mean we won’t look out for other great opportunities and ideas but it also ensures for everyone that nothing key is missed.

Whisky in studio product shoot

For some products it works really well to plan a story about the product – perhaps with a series of shots from pristine brand new product to how it looks after it’s been used for the purpose it’s designed for. Eg it could be as simple as an unopened branded box, an open box showing brand new trekking boots and another shot of muddied well worn and loved boots. The idea is to tell the story of your product – what it is, who would want it, what it’s purpose it and what context it’s used in and how it will make the buyer/user feel – and help shape what you want to communicate about it through the shoot.

Set requirements

A set provides context for your product and can add an extra dimension. It can be something very simple such as a coloured or plain backdrop, perhaps a piece of greenscreen magic, a whole or part room setup or just a simple piece of fabric. It’s not just about the set, it’s also about the grip or how you support and display the product. It’s worth thinking through your requirements for this and ensuring the studio has or can get the necessary items such as pins, tape, glue etc which any good studio would usually have.

Seeing the light

Lighting is of course a key part of great product shoots. In a studio environment where lighting is so highly controlled, the right lighting can really help showcase the different aspects and feel of your product. Also important is the angle and perspective used and in the studio we use stands and gantries to create the right shot. Whether it’s an overhead or close up shot or high definition detail, can really make a difference and give you the chance to create something with real impact.

Studio shoot 1.0

Pre and post production strategies, marketing and distribution

We work closely with our clients to develop their marketing and digital strategies around showcasing their events, services and in this example, products.

As well as having a clear strategy for what you want out of your studio shoot, it’s also important to know how and across which platforms you plan to market and share the results of your shoot, something which we also work together with our clients on ensuring effective and timely distribution.

As in filming, so with product shoots, post-production edits, details and flawless finishing matters. We have a full post-production edit suite based in our studio which means our team can quickly and efficiently work on post production and get it quickly across to our clients for approval and distribution.

To find out more about our studio and using studio shoots to showcase your products, simply Contact Us and we’ll be happy to discuss.

 

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Bringing 2019 to a close

It’s a bit of a cliché but as well as everyone busily finishing projects before the festive break, this time of year always feels like a good time to reflect back on the year that’s passed, to refocus on what we do and to look forward and plan for the new year, both individually and as a team.

BlueStar Streaming is heading into it’s 6th year and over the last 12 months we’ve been busier than ever and continue to grow.

Although we specialise in video marketing and live streaming, it’s really about helping our clients create and share their stories through rich content and engaging video and film to promote, support and grow their brand.

We create high quality (broadcast standard) corporate video, livestreams and video. We also work with our clients to plan and manage their social campaigns and to integrate their video content with their social media and web strategies in order to best promote their brands, products and services through considered, tailored solutions. We offer a range of support including training, marketing and consultancy, working on anything from one off projects to multi – channel campaigns and longer term digital and agency partnerships. We often work with larger agencies too, brought in as their specialist video marketing partners to provide a seamless service for their clients. Projects we’ve worked on include high profile music and awards events to travel and tourism, sports and leisure, arts and culture, education, charity and more.

If you’ve worked with us you’ll know we work closely with you to understand your requirements, to guide and advise on strategy and content and getting your video (your unique story) out there to ensure you get the best value and the most impact. If you haven’t, contact us to learn how we can help your brand in 2020!

We thought we’d share some of the changes we’ve made in 2019.

New studio – studio hire, studio shoots and kit hire

studio interview green screen

This summer we moved to larger premises. We’re still in the East End but it’s means we’ve more space to grow and to create a custom studio which is now available to hire as a fully flexible, multi-purpose film, video, live streaming and photography studio.

The studio is available for dry hire and for managed shoots so clients can bring their own crew, equipment and catering to run their shoot – or we can do it for them. We can provide a wide range of production services and support for managed shoots and we also now hire out kit, saving clients the cost of buying their own expensive kit as well as taking away any hassle of storing, maintaining and moving kit.

This is a unique purpose-built live video streaming studio that can be hired for half and full days, Monday to Friday and evenings and weekends on request, subject to availability. We have all the kit and technology to bring your multi camera live stream to life, with over 20 years of professional live streaming, technical and production experience, allowing our clients to interact with their customers and clients in real time. All live steams are also captured full HD video offline, providing full backup and for repurposing and social content after the event.

This is a great option for amazing content creation, product or event launches, publicity shoots, influencer shoots, interviews to camera, livestreams and podcasts. We have green and white screen facilities and can build a studio set to suit requirements plus we provide support to help storyboard ideas and bring them to life as well as technical support – the only limits are the studio space and your imagination. Find out more here or contact us for details and to book.

Support for the third sector

Princes Trust Mosaic Mentoring Project

We work with a wide variety of private and public sector organisations but also do a lot of work with charities, non-profits and the third sector, helping promote their activities, providing training and advice, creating great video marketing and even helping them raise funding. Charities we’ve worked with include Dyslexia Scotland, Pink Saltire, The Willow Tea Rooms Trust and The Prince’s Trust. Read more here about how we work with charities, non-profits and the third sector.

Jibber Jabber masterclasses launched

Performance Art

We launched ‘Jibber Jabber’ – a series of live streamed masterclasses where experts from a range of sectors share their experience and tips for getting on within their industry. We wanted to learn more about how creative people in a range of industries do what they do, what makes them tick and inspires them, what they’ve learned along the way, what they’d do differently, advice they’d share with someone starting out and what’s their take on things.

Each Jibber Jabber masterclass is a live streamed informal chat in our studio in Glasgow’s East End, hosted by Duglas Stewart, best known as the frontman, lead vocalist and composer of Glaswegian indie pop band BMX Bandits.

The first Jibber Jabber sessions have focused on the music industry, illustration, art and design. Our final masterclass for 2019 was live streamed on Wednesday 11 December. We spoke with the ‘Glasgow Miracle’ Professor Ross Sinclair – a key figure in contemporary art in Glasgow in the 1990s and one of the creative minds who transformed the art scene in Scotland. A visual artist, musician and writer, Ross was born in Glasgow and studied at Glasgow School of Art where he now lectures alongside continuing his professional practice.

As well as producing Jibber Jabber ourselves, this is also an interesting option for brands and a way to engage directly with new and existing audiences and markets in an informal influencer style masterclass format. It’s an area we’re developing and exploring with brands wanting to develop their own masterclass live streams.  The livestreamed sessions are shot in our custom studio in an informal conversational style. If you’d like to get involved or you’d like to promote your brand through your own style masterclass sessions contact us to discuss. Look out for more Jibber Jabber sessions in 2020 and catch up on our previous masterclasses here.

Growing the team

In September we welcomed Rosie Walker to the team. Rosie has joined us as Junior Video Production Assistant and will be an integral part of the team.

Rosie

A graduate in Design and Communication from Glasgow Art School, she brings artistic flair and additional animation skills to our production team. We’ve also expanded our in – house marketing support.

Documentary Making – going into Phase 2

Sir Jackie StewartSir Jackie Stewart, sharing  his experience of dyslexia in the Educate Me documentary

We do a lot of corporate filming but also relish the chance to film documentaries. Last year, BlueStar Streaming and Dyslexia Scotland worked together to create a short (25 minute), independent documentary film called ‘Educate Me. It was a year in the making, shot using a predominantly dyslexic crew and created for general release supported through crowdfunding. This is one of a 4 part series that we hope to pitch as a full documentary to broadcasters. The film has been widely watched and used by the Scottish Education Board, by Dyslexia Scotland and various voluntary organisations and charity groups across Scotland. We created this documentary including all planning, strategy, story boarding, film interviews and film production.

It’s also personally important to us as our Managing Director, Trevor Thomson, is dyslexic and positively promotes disability awareness and equality through his role as Media Adviser for Dyslexia Scotland.

In 2020 we’ll be moving into Phase 2 with the second film of four and are excited to be starting pre-production in the New Year. To create the second Educate Me documentary promoting awareness of Dyslexia, we’ll again be raising funding to release the film through a kickstarter campaign on the Indiegogo crowdfunding platform. We’ll also be offering some great perks as a thank you for donations – more news on that soon!

If you’d like to help us raise funding we’ll be sharing a link and all the details in early 2020. If you’d like to get involved or help in other ways please contact us. We’d love to team up with other organisations in a variety of ways. Thank you in advance – your interest and support is appreciated and will help us launch a really useful educational documentary that we hope will increase understanding and positively improve the experience of everyone, particularly young people growing up and living with dyslexia.

And finally…

Christmas lantern with gifts, colored balls and stars on snow isolated background. Christmas background concept

It’s been a busy, vibrant 2019 with lots of change and interesting people and projects. And of course, we created some fabulous and very effective video and live streams for our clients!

We’d like to wish all our clients, partners, supporters and friends a very happy and festive Christmas and great New Year.

Thanks to everyone we’ve worked with in 2019 and here’s to looking forward to even more exciting and interesting projects and times in 2020 and beyond!

 

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Glasgow studio hire & studio shoots

Looking for professional, flexible studio hire in Glasgow? Did you know that we now offer flexible, multi-purpose film, video, live streaming and photography studio hire?

Based at BlueStar Streaming and Arktouros’s base studio in Bridgeton in Glasgow’s East End, our professional film, live streaming and photography studio is available for dry hire and for managed shoots.

Bring your own crew, equipment and catering to run your own shoot – or ask us! We can provide a wide range of production services and support for managed shoots.

Studio interview with greenscreen
Studio interview with greenscreen

This is a unique purpose-built live video streaming studio. We have all the kit and technology to bring your multi camera live stream to life, with over 20 years of professional live streaming, technical and production experience, allowing you to interact with your customers and clients in real time. All live streams are captured full HD video offline, providing full backup and for repurposing and social content after the event.

The studio can be hired for half and full days, Monday to Friday with evenings and weekends on request, subject to availability.

Studio space is approximately 40㎡ with plenty of daylight as well as blackout blinds and theatre curtain to control light and minimise sound. The studio has large white and green screens for filming with purpose built ethernet high speed broadband for live streaming. Hire of the studio space also includes use of our waiting / review area with comfortable sofas, wifi, a dressing and prep area and 55″ HD TV with HDMI and VGA inputs. There’s complimentary tea and coffee, kitchen facilities and plenty of free parking available locally.

We also offer competitive camera and kit hire including cameras, lighting packages and more – a great way to save on costs, travel and hassle plus our experienced team are always on hand to provide support if needed.

Cameras, lighting and full kit hire available
Cameras, lighting and full kit hire available

Visit our website to see the full range of studio services we offer and pricing details or contact us to discuss your needs and to book.

As well as studio hire we also offer studio shoots for corporate clients. This is a great option for amazing content creation, product or event launches, influencer shoots, publicity shoots, pieces to camera, livestreams and podcasts. As well as our green and white screen facilities, we can build a studio set to suit your requirements and we provide support to help storyboard your ideas and bring them to life as well as technical support.

From serious corporate interview pieces to camera to green screen magic – the only limits are the studio space and your imagination.

Green screen film fun
Green screen film fun

Visit our website for more information or contact us to discuss your requirements and to book.

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