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Live Video Streaming Events

Live Video Streaming Events

With the advances in technology live -streaming of events is becoming part of the norm.

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Previously,  the high cost of live streaming events online meant it was over budget for most companies. Now with YouTube facilitating a lot of the heavy lifting, the cost is lower and the technical support is easier using their platform as the content delivery network, ‘sharing it with the rest of the world for you and me’.  Sharing through YouTube is an amazing cost effective way of engaging people in a live event, be it a five minute interview, a band performance at an intimate venue to a large conference viewed by thousands of views.

Becoming a YouTube partner

In order to live -stream an event, you need to become a partner with YouTube by setting up your Youtube channel and activating it for live streaming.  After that you’re good to go. If you have a Youtube channel set-up you’re just a few clicks away from enabling the channel for live streaming.  We can help you activate, brand and manage your content  for your Yoututbe channel developing the best stratergy for your business model.

Getting the required equipments

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To produce a live stream event on YouTube you don’t not need a lot of expensive equipment , It can be as simple as using your laptop and it’s onboard camera. Thousands of people are becoming YouTube stars broadcasting from their bedrooms. Ok it’s not that easy you have to spend time and effort connecting with your audience and building up your following this will not happen overnight .

With larger scale live streaming events the equipment starts to move towards more broadcast standard kit. At BlueStar Streaming we tailor the equipment to meet the needs of your event, from a one camera interview to multi camera large scale conferences and events.

Managing a live event can be tricky, the specific skills required are usually found in completely different industries. At Bluestar we have both these expertise. Technical knowledge of the web,  allowing us to manage the websites, servers and encoding needed to deliver a seamless live stream , in tandem, we have video production skills to produce high quality video into your stream.

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BlueStar Streaming has over 15 years experience with Web Technology and Video Production and this puts us in a perfect position to produce high quality live video streaming events .

Live streaming an event round your brand can help your Channel grow

A successful live stream works with a creative concept and can have a massive effect on your channel. Compelling video will engage your viewers and allow them to take part in your event and feel part of the brand, building trust loyalty in real time interaction.

While no strict rules govern content creation on YouTube, ten fundamental principles have emerged as the most important guides to a successful creative strategy.

The 10 Fundamentals of a Creative Strategy on YouTube:

1 Shareable Content
2 Collaboration
3 Discoverable Topics
4 Accessibility
5 Consistency
6 Targeting
7 Sustainability
8 Converse With Viewers
9 Interactive Content
10 Authenticity

Bluestar Streaming has been working with CalMac to help them promote their innovative YouTube Channel Calmac Culture .

We have recently produced a three camera live stream for CalMac Culture Music competition. The live Streaming event took place at the famous Glasgow music venue King Tuts Wah Wah Hut.

View live stream below

link to Calmac Culture Channel.

Fell free to ask any questions about live streaming events we would be happy to answer your questions .

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